Rebrand to reinvigorate and reinvent Awamori, Japan’s oldest liquor
Awamori is an ancient Okinawan liquor manufactured in Okinawa Prefecture, and is Japan’s oldest distilled liquor known to withstand 600 years of tradition.
To help the prefectural drink capture the hearts of alcohol lovers outside Japan, Japan to create new Awamori products specially designed for a global audience.
Each bottle comes with a different label design according to how long the Awamori has been preserved, and expresses the worth and heritage each bottle contains.
